Evergreen content marketing

We already talked before about the smart use of technology to increase brand awareness and lead generation as well as the importance of the customers understanding your product or service. This will in turn create the need and demand by focusing on digital marketing tactics.

Now, let’s talk about Evergreen content marketing.

What is Evergreen Content?

In Digital Marketing we say content is evergreen when it can last over time without becoming outdated. Basically, it has no expiration date, and it’s constantly bringing value to the user today, tomorrow, or a year from now.

Tips to succeed creating evergreen content:

  • The more relevant and successful your evergreen content gets, the more you must work on new content and search for new ideas every time.
  • Think out of the conventional box and come up with new formats to show your content: e-books, tutorials, glossaries, guides… all the elements that your imagination and creativity can materialize.
  • Work with a good SEO technique so that the content stays relevant. By applying the strategies properly, you manage to maintain the validity of the information.
  • Lean on trending topics to attract new users and followers, in conjunction with the evergreen content that you are developing.

Goods and Not So Goods

Goods for Evergreen Content:

  1. It is very effective as a “snowball” effect;

    Once you have created several evergreen articles, you will have a great source of organic traffic that will bring you visits each month. By adding this content every month, you will see how the traffic continues to grow!

  2. It’s easy to “recycle”:

    As evergreen content stays relevant over time, it’s easy to link new ideas or refresh them. Even you can take those previous articles and turn them into information for other formats such as infographics, videos, podcasts…

  3.  It’s easy to share:

    Evergreen content answers a common question of users; these users have common interests with others, and they’ll show them. That’s the reason why sharing it is very easy, it engages and it’s accessible. Don’t forget to include CTA buttons for your content to be able to share!”

Not So Goods for Evergreen Content:

  1. Evergreen content requires you to investigate more deeply

    So it has the chance to stand out from other similar material in several websites.

  2. The time to create evergreen content is longer

    Since it’s not only about the investigation, but also the details to be included, the information recovery and the time that takes to turn all those elements into something valuable and outstanding for the users.

  3. This kind of content can’t be too specific

    Once you have created several evergreen articles, you will have a great source of organic traffic that will bring you visits each month. By adding this content every month, you will see how the traffic continues to grow!

  4. It is very effective as a “snowball” effect;

    Since we are looking for proving a solution or valuable information for many people; that information remains valid within years; this type of content should be more focused on general issues.”

At NVC, we know how to create content that lasts. Follow our social media channels to get more interesting and useful articles like this!

If you need some help creating content for your company’s strategy, fill the form below and contact us.

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