Bringing an entire industry into the future

Mobile Housing of Texas

bringing an entire industry into the future

THE challenge

Mobile Housing of Texas required a holistic approach to his Manufactured Homes Business in Houston, Texas. This sector is pretty rooted out on manual process, with lots of documentation tracked either on obsolete systems or paper, although almost all his competitors have promotions spaces on digital media. This was specially complicated for the lead generation and sales management processes, where information is key to generate closings. That is why a full solution was needed to optimize and modernize the entire sales process, in a way that will be both coherent for the business and transparent for their target market.

GOALS

  • Centralize all digital marketing processes on to the Company’s global marketing channels, to avoid losing leads and customers through the system’s cracks.
  • Define a process workflow for each potential marketing-to-sales track, global sales efforts.
  • Develop a highly metrics driven marketing process and lead generation, to optimize investments in time and money.
  • Design and focus on all digital marketing process on lead capture and conversions, to optimize the Company’s approach and cost to acquire new customers
  • Establish a dedicated team for lead management and appointment setting, to optimize the entire sales process.

CUSTOMER INFORMATION

Industry:
Retail (Manufactured Housing Sector)

Founded:
2008

Services:
Affordable homes, Insurance, In-House Financing, Home Services

Employees:
+ 30

Website:
• www.myamericasa.com

Approaching smart business operations

the SOLUTION

Mobile Housing of Texas sought Revenue growth through lead generation and appointment setting with multiple Texas based Sales Representatives. The Program included several features:

  • Total rebranding, changing from MHOT to AmeriCasa, and in this way proposing a new, solid image to communicate all the changes done in the company
  • Social media Management Strategy, with content creation across multiple channels
  • Leads management through a selected team of phone-sales specialist.
  • Optimization of the Lead Qualifying process, measuring level of interest and ability to buy.
  • Implementation of Marketing and revenue generation dashboard
  • Sales Process follow-up per lead, focused on supporting closings and conversions.
AmeriCasa Logo
AmeriCasa Website
Success through metrics

THE RESULTs

  • 11-20 new qualified leads captured per day, on 6 days a week – Average of 86 new leads captured per week.
  • 6 to 8 new in-person, qualified appointments a day, for 6 days a week – total 36-48 new qualified appointments every week.
  • 16 applications taken per week, with an average of 16 new applicants delivering $84.031,00 in Down payments.
  • Average of 12 approvals per week, with 8 closings per week.
  • Standard Lead Conversion time: 4 weeks.
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Qualified Captured Leads

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QUALIFIED LEAD CONTACTS

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QUALIFIED LEAD CONVERSION

BUSINESS PARTNERSLET'S GROW TOGETHER




Team

INTEGRATED TEAM

Team slides into your business processes,
adding operational inputs and outputs
focused on your goals.

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DIVING DEEP

 We analyze deeply a client’s
existing infrastructure to establish
operating metrics and success criteria.

Metrics

METRICS DRIVEN

All our activities in your company
are focused on specific metrics reporting
to analyze and impulse business success.

Success

BUILDING SUCCESS TOGETHER

 NVC is always on the hunt for amazing
business opportunities, pushing success
and growth the right way

CONTACT NVCLET'S BUILD YOUR FUTURE
LOCATIONSOUR OFFICES
Houston, Texas
Austin, Texas
Bogota, Colombia
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